We aim to enrich people’s lives through the medium of coffee by bringing an exceptional coffee experience to every corner of the world. The drive to achieve this mission was ignited in our founder, Tetsu Kasuya, when he became the first Asian to be crowned World Champion at the World Brewers Cup.
First Asian to Win the World Brewers Cup
Philocoffea was founded by Tetsu Kasuya, the first Asian to win the World Brewers Cup, and Masami Kaji.
The World Brewers Cup is a competition to determine the taste of coffee brewed using non-powered equipment and the taste of so-called black coffee. 36 countries participated in the 2016 competition. Kasuya was the first Japanese to make it to the finals and the first Asian to be crowned world champion.
Since then, he has coached baristas from around the world to victory as a coach, including producing the 2018 champion of the same tournament. He is one of the top baristas and top coaches globally.
Philocoffea is where Kasuya selects and buys green coffee beans, creates roasting profiles, and controls quality. We hope you will experience genuinely delicious coffee made from beans selected, roasted, and quality-controlled by Kasuya, who knows the taste of black coffee better than anyone else.
What Makes for Great Coffee?
We’re sure all of you who are reading this are desperate to experience a truly great cup of coffee, but how do we get there?
Does it taste good if the flavors are complex, if it’s not acidic, if it’s sweet, if it’s palatable, if it’s bitter, or thick…?
Of course, coffee is a luxury item, so there is no right or wrong answer. However, in our opinion, the right choice is a “clean” coffee that has a pleasant and lasting aftertaste.
We believe that cleanliness is essential for creating the complex flavors of specialty coffees, pleasant acidity, and a lasting sweet aftertaste.
For this reason, Philocoffea coffees are available from light to deep roasts, all of which are “clean” and provide a pleasantly persistent aftertaste.
“Delivering Coffee Everywhere”
At Philocoffea, our mission is “to enrich the lives of people everywhere through the medium of coffee.” Thus, our corporate motto is “Delivering coffee everywhere.”
Our company name, Philocoffea, is a combination of the words “philosophy” and “coffea.”
Why “coffea” and not “coffee?” The coffee industry started with the coffea tree (yes, that’s how it’s spelled!). The coffea tree is the source of the coffee industry. It inspires us to envision and strive towards an ideal coffee industry.
We progress little by little towards this ideal, like a coffee tree taking root.